Here at Allure, we love celebrating the diversity of the beauty industry and shining a spotlight on brands that are shaking up the scene with their innovations and desires to serve overlooked consumers. It’s only natural that a handful of Asian-owned makeup, hair, and skin-care brands made some of our favorite, can’t-live-without products this year that are now proud 2021 Best of Beauty Award winners. Influential beauty connoisseurs like Patrick Starrr, Michelle Phan, Patrick Ta, and Priyanka Ganjoo are responsible for creating the silk-like powder foundations, cream bronzers, and kajal eyeliners with shade ranges that cater to not just people of Asian descent, but everyone. And, of course, we can’t leave out all of the cutting-edge skin care and makeup exported straight from South Korea and Japan that’ll leave you skin looking dewier and plumper than ever before. All in all, we’re confident in saying that these products are worth every damn penny and will make your beauty routine go the extra mile.
Keep scrolling to read about the 23 award-winning products that just so happened to be created and conceived by Asian and Asian American founders, and happy shopping.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.