Ami Colé’s Lash-Amplifying Mascara Is Disrupting My Makeup Routine — Review, Photos


I would first like to start by formally thanking the first person, whoever they were, to layer mascaras. It’s a trick makeup artists have been using forever, and one that I’ve been devoted to for years. I typically finish my eye makeup routine with a few swipes of my favorite volumizing mascara, then grab one that is stronger on the lengthening-separating tip.

But my two-step mascara routine has been put on hold until further notice with the release of Ami Colé’s Lash-Amplifying Mascara. The brand initially launched in May, positioning itself as an option for darker-skinned women who like makeup, but prefer a lower-effort beat and a more natural look. Early on, its Skin Tint and Lip Oil were clear fan-favorites, and I believe the brand has another runaway hit on its hands with this mascara.

The product itself is a saturated, inky black that definitely makes your lashes stand out. The formula isn’t too wet and was created to take care of your lashes. “We added jojoba derivatives and beloved shea butter to make sure our formula was conditioning and protecting the lash while you wear it,” brand founder Diarrha N’Diaye-Mbaye tells Allure. She says she sought to create a mascara that checked off all the boxes of what her customers were asking for — “impactful” lashes, as she calls them. “By that, we mean deep, dark pigment and voluminous deposit, enough to show on even the deepest skin tone,” she explains. 

“Impactful” lashes are pretty much my goal anytime I put on mascara. And, as I was saying, it typically takes two mascaras for me to achieve that. New York City-based makeup artist and content creator Delina Medhin often uses different mascaras on the top and bottom lashes. “‘I’ll use a mascara with a smaller wand for the bottom and a thicker wand for the top,” she explains. 

New York City-based makeup artist Michela Wariebi says she also sometimes uses two mascaras to really make a lash stand out. “Two mascaras tend to ‘build’ the lashes up,” she shares. “The differing formulas layer on one another, creating more volume and depth that helps the lashes look lush and more intense.”





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