Canalys: Apple retakes second spot in Q3 global smartphone shipments

The complete set of data on global Q3 smartphone shipments from Canalys is in and it confirms Apple is back in second place behind Samsung. A total of 325.5 million units were shipped in the July-September period which represents a 6% decline compared to the same time last year. The big reason behind the fall in shipments is the ongoing global chipset shortage.

Samsung shipped a total of 69.4 million phones outpacing all other makers though the figure is 13% less than its performance from a year ago. Apple managed to ship 49.2 million units which is a 14% increase on the yearly basis fueled by strong demand for its iPhone 13 series and sustained momentum from the iPhone 12 generation. Xiaomi rounds out the top-three with 44 million units. Oppo (36.7 million) and vivo (34.2 million) round out the top-five and both companies posted gains with Oppo shipping 18% more phones this quarter.

Company Q3 2021 Shipments
(in million)
Q3 2021
Market share
Q3 2020 Shipments
(in million)
Q3 2020
Market share
Yearly change
Samsung 69.4 21% 80.2 23% -13%
Apple 49.2 15% 43.2 12% +14%
Xiaomi 44.0 14% 47.1 14% -7%
Oppo 36.7 11% 31.1 9% +18%
vivo 34.2 11% 31.8 9% +8%
Others 91.9 28% 114.6 33% -20%
Total 325.5 100% 348.0 100% -6%

Looking ahead to the final three months of the year, Canalys research analysts believe smartphone brands will focus on optimizing supply chains, reorganizing pricing strategies and offering new carrier deals.


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