Hailey Bieber always lets us in on her best beauty secrets on her YouTube channel. It’s there that she once revealed her go-to flatiron technique for those signature beach waves, plus the drugstore ointment she never goes to bed without applying all over. Most recently on the ‘Tube, Bieber revealed her biggest beauty secret yet: the rough launch date of her highly anticipated brand, Rhode Beauty.
The model hosted a virtual question-and-answer session while slung across a couch in a leather blazer, jeans, and sneakers. Of course, it didn’t take long for someone to ask about Rhode Beauty (which people have been whispering about for quite some time, thanks to her trademark applications). “WHEN ARE WE GETTING RHODE?” one fan demanded to know in all capital letters, earning a sly smile and eyebrow waggle from Bieber.
“OK, I’m not going to be shady about it,” she replies. “Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I am very excited.” According to Bieber, that’s all she can say for right now.
While we don’t know the exact date of Rhode Beauty’s launch just yet, we do know from the legal paperwork that her trademark covers a wide range of cosmetics, including but not limited to fragrances, body care, bath products, hair care, makeup, and skin care (damn, that’s basically everything).
You can watch the video above to watch Bieber’s entire Q&A. Until now, all we can do is count down the days to 2022 — but best believe that we’ll keep you posted on all the Rhode details as soon as we catch wind of them.
Want more on celebrity beauty brands?
Now, Bieber’s makeup artist breaks down her best looks ever: