What do Olivia Rodrigo and Byredo have in common? At first glance, perhaps nothing more three-syllable names ending in the letter O. But they share a very significant pivot in their respective paths. Before 2020, both were each known more or less for one thing: Byredo as a fragrance brand, and Rodrigo as a Disney star. But by the time 2021 rolled around, both showed the world new sides, with Byredo entering the color cosmetics category and Rodrigo becoming a breakout singer-songwriter who churns out gritty-meets-catchy hit singles. So it’s almost poetic that, for Rodrigo’s first MTV VMAs — where she’s nominated for five awards — that her makeup look would be entirely Byredo.
Rodrigo’s go-to makeup artist Molly Greenwald used Byredo makeup to create her sweet, simple, yet glamorous look for the red carpet. “Olivia’s look was clean, radiant, and delicate,” Greenwald tells Allure. Her lashes were the real star of the show — long and wispy thanks to Byredo Tears in Rain Mascara — and made to look even more fluttery by a long yet soft cat-eye wing done with Byredo Eyeliner in Technical Black. A hint of shimmer graced her lids. “We used a simple wash of the Byredo Syren Palette in Melody, from lash to brow,” she explained, and it was matched by the highlight on her cheekbone — though her entire face glowed with subtle dewiness.