Thom Browne and Samsung Made a New Phone. Just Don’t Use it to Take a Fit Pic

There’s more than just a phone to the new collaboration, as well. In typical Browne fashion, he wants to create a uniform—at least for your cellular device. In addition to the two foldable phones, there are bands for a smart watch, earbuds and their case, charging units, and an “S Pen” stylus all remade in Browne’s vision. Even the phone’s software has Browne’s fingerprints on it. Venetian blinds, like the ones at his stores, rise and fall as the phone is switched on and off, while the keyboard makes wistful typewriter noises. This is just the way his mind works. “As you know, I do collections,” he says matter-of-factly, “so I always think more in total—more in a collection way.” He sees the phone as an entrypoint to his world, unless it’s the finishing touch for preexisting converts.

Uniformity, stately suits, and big-picture thinking are all touchstones of Browne’s design language, an outgrowth of his passion for ultra-precise midcentury everything. In that way, a cell phone can feel like a curious project for Browne. “The most important thing for me is that when I do reference things from the past, I make it relevant for today,” he says. “That’s one of the important reasons why the phone was interesting to me, too. The trick was ”taking such modern technology and making it feel like it was comfortable, because of those references from the past. The most boring thing for me is when people reference the past and you just see the past. It just makes it feel very irrelevant.” The flip phone, then, is really no different than his shrunken suits: an object of the past remade for the present.

Courtesy of Samsung x Thom Browne

And although phones have gotten prettier since the days of Browne’s first flip phone—just look at these pearlescent new models—they haven’t necessarily contributed to universal beautification. Browne has bemoaned the staleness of fashion photography in the past, and it’s certainly not a cause helped by the inordinate amount of burgeoning photographers on Instagram.When I suggest that his dreaded fit pics may be to blame for worsening conditions, Browne solemnly agrees. “Yeah, it sounds like it is. Slippery slope into whatever is going to happen,“ he says. “Too many people think that they are [fashion photographers].”

Browne’s new collaboration with Samsung is available to preorder today, August 11th.

Courtesy of Samsung x Thom Browne
Courtesy of Samsung x Thom Browne
Courtesy of Samsung x Thom Browne

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